Return on equity is one of the most quoted numbers in finance, yet the formula behind it is often used in a way that can quietly mislead. A single percentage can obscure whether a company is genuinely efficient or just heavily leveraged.
Average ROE for S&P 500 companies: 15–20% ·
Standard ROE formula: Net Income / Average Shareholders’ Equity ·
DuPont 3-step formula: Net Profit Margin × Asset Turnover × Equity Multiplier ·
Example ROE calculation: $100,000 net income / $500,000 equity = 20% ·
Minimum ROE threshold for value investors (Buffett): 15% consistently
Quick snapshot
- Return on equity measures profitability relative to shareholder investment (Investopedia (financial education publisher))
- Expressed as a percentage (Investopedia (financial education publisher))
- Key metric for investors and analysts (Investopedia (financial education publisher))
- Use net income and average shareholders’ equity (Wall Street Prep (professional finance training))
- Can be derived from balance sheet and income statement (Wall Street Prep (professional finance training))
- Include example with numbers (Wall Street Prep (professional finance training))
- Breaks ROE into three components (Harvard Business School Online (accredited business education))
- Helps identify underlying drivers (Harvard Business School Online (accredited business education))
- Useful for comparison across companies (Harvard Business School Online (accredited business education))
- Higher ROE generally indicates efficient use of equity
- Must compare within the same industry
- Beware of high leverage inflating ROE
| Metric | Value |
|---|---|
| Formula | Net Income / Average Shareholders’ Equity |
| Typical S&P 500 ROE | 15–20% |
| Excellent ROE | >20% consistently |
| Poor ROE | <10% (except capital-intensive industries) |
| DuPont Equation | Profit Margin × Asset Turnover × Equity Multiplier |
The pattern in these benchmarks reveals that what counts as “good” ROE depends entirely on industry context and capital structure.
What Is the Return on Equity Formula?
The standard ROE formula
- ROE = Net Income ÷ Shareholders’ Equity (Corporate Finance Institute (specialist finance education))
- Many professional references define ROE using net income divided by average shareholders’ equity over the period, instead of a single end-of-period equity figure (Wall Street Prep (professional finance training))
- ROE measures how efficiently a company uses equity to generate profit
What is shareholders’ equity?
- Shareholders’ equity = Total Assets – Total Liabilities (Wall Street Prep (professional finance training))
- An equivalent formulation is paid-in capital plus retained earnings plus accumulated other comprehensive income minus treasury stock (Wall Street Prep (professional finance training))
- The standard balance sheet equation is Assets = Liabilities + Shareholders’ Equity (Investopedia (financial education publisher))
Why net income is used
- Net income for ROE is the company’s total profit after all expenses, interest, and taxes, taken from the income statement (BILL (business financial platform))
- It represents the earnings available to common shareholders
How Do You Calculate Return on Equity?
Step 1: Find net income from the income statement
- Net income is the profit after all expenses and taxes (BILL (business financial platform))
- It appears on the income statement as the bottom line
Step 2: Calculate average shareholders’ equity from the balance sheet
- Average equity = (Beginning equity + Ending equity) / 2 (SuperfastCPA (accounting education))
- Harvard Business School Online explicitly recommends using average total equity when computing ROE if equity figures are relatively linear over time (Harvard Business School Online (accredited business education))
Step 3: Divide and express as percentage
- To calculate a simple, single-period ROE, divide net income by shareholders’ equity and multiply by 100 (BILL (business financial platform))
- Example: Net income of $200,000, average equity of $1,000,000 → ROE = 20%
- In one illustrative example, if net income is $500,000 and shareholders’ equity is $2,500,000, ROE equals (500,000 ÷ 2,500,000) × 100 = 20% (BILL (business financial platform))
- Another example demonstrates that when net income is $50,000 and shareholders’ equity is $400,000, the return on equity ratio is 12.5% (Business Development Bank of Canada (Canadian SME lender))
Using average equity instead of year-end equity can shift an ROE calculation by several percentage points, especially for companies that issued shares or bought back stock mid-year. For a company with $100 million in net income and equity that swung from $400 million to $600 million, the year-end-only ROE would be 16.7%, while the average-equity ROE would be 20% — a difference that changes how an investor reads the business.
What Is the 3-Step DuPont ROE Formula?
Net profit margin component
- Net profit margin = Net Income / Revenue (Harvard Business School Online (accredited business education))
- This measures how much profit each dollar of revenue generates
Asset turnover component
- Asset turnover = Revenue / Average Total Assets (Harvard Business School Online (accredited business education))
- This measures how efficiently the company uses its assets to generate sales
Equity multiplier component
- Equity multiplier = Average Total Assets / Average Shareholders’ Equity (Harvard Business School Online (accredited business education))
- This measures financial leverage — how much debt the company uses
- DuPont ROE = Net Profit Margin × Asset Turnover × Equity Multiplier (Harvard Business School Online (accredited business education))
What Do Different ROE Values Mean?
What does a 20% ROE mean?
- ROE above 20% is generally considered excellent (Investopedia (financial education publisher))
- It means the company generates $0.20 of profit for every dollar of equity
- Consistently high ROE can indicate a competitive advantage
What does a 15% ROE mean?
- ROE of 15% is above average for S&P 500 companies
- Cube Software notes that an ROE of 15% means every dollar of equity generates 15 cents in profit (Cube Software (financial planning platform))
What is considered a good ROE ratio?
- Good ROE varies by industry; capital-intensive industries have lower ROE (Investopedia (financial education publisher))
- High ROE is generally interpreted as a sign that the company is efficiently using shareholders’ equity to generate profits, but ROE should be compared to peers in the same industry (Investopedia (financial education publisher))
- ROE can be inflated by high financial leverage, because debt financing can reduce the equity base; therefore, analysts often review both ROE and leverage ratios together (Harvard Business School Online (accredited business education))
A 20% ROE looks impressive, but if it comes from an equity multiplier of 4x (meaning the company has three times as much debt as equity), the underlying business may be riskier than the ROE number suggests. The DuPont breakdown is the only way to see this.
What Is the 7% Rule in Stocks?
Origin of the rule
- The 7% rule is often used by dividend investors as a yield threshold
- It is not a direct ROE rule; it refers to expected annual returns from stocks
- Some interpret it as a minimum ROE for value investing
How it relates to ROE
- Warren Buffett has stated that ROE is one of the key metrics he uses to evaluate companies, preferring those with consistently high ROE (from his annual shareholder letters)
- A company with a 7% ROE is generating only $0.07 per dollar of equity — below the S&P 500 average
Limitations of the rule
- The 7% rule is not a universally accepted financial standard
- The exact threshold for a ‘good’ ROE is subjective and depends on industry and growth stage
Confirmed Facts vs. What’s Unclear
Confirmed facts
- ROE formula = Net Income / Average Shareholders’ Equity (Corporate Finance Institute (specialist finance education))
- DuPont analysis provides deeper insight (Harvard Business School Online (accredited business education))
- ROE varies significantly by industry (Investopedia (financial education publisher))
What’s unclear
- The exact threshold for a ‘good’ ROE is subjective and depends on industry and growth stage
- The 7% rule is not a universally accepted financial standard
“Return on equity (ROE) is a measure of a company’s financial performance. It is calculated by dividing net income by shareholders’ equity.”
— Investopedia editorial team, Investopedia (financial education publisher)
“Return on Equity (ROE) is the measure of a company’s annual return (net income) divided by the value of its total shareholders’ equity, expressed as a percentage.”
— Corporate Finance Institute, Corporate Finance Institute (specialist finance education)
The return on equity formula is a powerful tool, but only when used with context. A single ROE number without industry comparison, without the DuPont breakdown, and without checking whether average equity was used, can lead an investor astray. For the value investor looking at a company with a 15% ROE, the question is not whether 15% is good — it is whether that 15% comes from operational efficiency or from leverage. The difference determines whether the investment is a compounder or a time bomb.
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Investors often compare the return on equity formula with the debt-to-equity ratio guide to gauge financial leverage.
Frequently asked questions
What is a good ROE ratio for banks?
Banks typically have lower ROE than technology companies because they are highly leveraged by nature. A good ROE for a bank is often in the 10–15% range, while anything above 15% is considered strong.
Can ROE be negative?
Yes. If a company reports a net loss, ROE becomes negative. Negative shareholders’ equity, which can occur when accumulated losses exceed contributed capital, makes ROE either negative or not meaningful as an indicator of performance (Wall Street Prep (professional finance training)).
How do you calculate average shareholders’ equity?
Average shareholders’ equity is calculated as (Beginning Shareholders’ Equity + Ending Shareholders’ Equity) ÷ 2 (SuperfastCPA (accounting education)).
Is a high ROE always good?
No. A high ROE can be inflated by high financial leverage. Companies with a lot of debt can show a high ROE even if their underlying operations are weak. Always check the DuPont breakdown to see what is driving the number (Harvard Business School Online (accredited business education)).
What is the difference between ROE and ROA?
ROE measures return on shareholders’ equity, while ROA (return on assets) measures return on total assets. ROA ignores how the company is financed, while ROE includes the effect of leverage. A company with high debt can have a high ROE but a low ROA.
How does debt affect ROE?
Debt increases the equity multiplier in the DuPont formula, which can inflate ROE. More debt means less equity in the denominator, so the same net income produces a higher ROE. This is why analysts look at both ROE and leverage ratios together (Harvard Business School Online (accredited business education)).
What does an ROE of 0 mean?
An ROE of 0 means the company generated no net income relative to its equity base. This could indicate a break-even year, or it could mean the company had zero net income after expenses and taxes.

